Yeinyreeth Hernández Rodríguez
About Yeinyreeth Hernández Rodríguez
Yeinyreeth Hernández Rodríguez is a Graphic Designer and Art Director currently serving as Art & Design Lead at Tyto PR in Madrid, Spain. With over eight years of experience in the advertising and communication industry, she has held various roles in notable companies and possesses multiple degrees in design and communication.
Work at Tyto PR
Yeinyreeth Hernández Rodríguez currently serves as the Art & Design Lead at Tyto PR, a position she has held since 2022. Based in Madrid, Community of Madrid, Spain, she has been instrumental in leading design initiatives and overseeing creative projects within the agency. Her role emphasizes her expertise in visual communication and design strategy.
Previous Experience at Hotwire
Prior to her current role, Yeinyreeth worked at Hotwire as a Design Thinker & Art Director from 2019 to 2022. During her three years at the company, she contributed to various design projects, focusing on innovative solutions in the advertising sector. Her time at Hotwire solidified her skills in art direction and design thinking.
Educational Background
Yeinyreeth holds a Master's Degree in Art Direction from Miami Ad School Madrid, where she studied from 2010 to 2012. She also earned a Bachelor's Degree in Graphic Design from Istituto Europeo di Design, completing her studies from 2007 to 2010. Additionally, she pursued English Studies at Kaplan International College in Boston from 2013 to 2014 and completed a course in Web Design at Boston Architectural College in 2014.
Career in Art Direction
Yeinyreeth has over eight years of experience in the advertising and communication industry, having held various art director positions. She worked at R Publicidad from 2015 to 2017, at Remo from 2012 to 2013, and briefly at LBi and Lapiz in 2012. Her diverse experience across different cities, including Chicago and New York, has contributed to her comprehensive understanding of visual communication.
Personal Interests and Philosophy
Yeinyreeth describes herself as a traveler, photographer, and a creative individual who values curiosity and optimism. She believes in the transformative power of visual communication to impact individuals and spaces. Her passion for organizing and visually communicating ideas drives her to seek opportunities for showcasing her contributions and creating thought-provoking work.