Zohar Reshef Gur
About Zohar Reshef Gur
Zohar Reshef Gur is a Product Marketing Automation professional at Hour One AI, with a background in CRM and brand management from previous roles at 888holdings and other companies. He holds a Bachelor's Degree in Business and Communications from Tel Aviv University and has experience in marketing automation and user engagement strategies.
Current Role at Hour One AI
Zohar Reshef Gur holds the position of Product Marketing Automation at Hour One AI, a role he has occupied since 2022. In this capacity, he focuses on enhancing product engagement through strategic initiatives such as in-app user engagement, which includes optimizing activation, conversion, and upselling opportunities. His work involves implementing marketing automation strategies that streamline processes and improve user experiences.
Previous Experience at 888holdings
Zohar Reshef Gur worked at 888holdings in various capacities from 2016 to 2019. Initially, he served as CRM & Brand Manager for three years, followed by a role as Professional Leader of CRM & Brand Manager for eight months in 2019. His responsibilities included managing customer relationships and brand strategies within the Herzliya Area, Israel.
Career History in Marketing Roles
Zohar has held multiple marketing positions throughout his career. He worked as an Inbound Marketing Manager at Upright Technologies Ltd. for four months in 2019 and as an Account Supervisor at AndromediA TLV from 2012 to 2014. Additionally, he served as an Account Manager at teenK - Youth Marketing Solutions for one year from 2011 to 2012. His diverse experience encompasses various aspects of marketing and brand management.
Educational Background at Tel Aviv University
Zohar Reshef Gur earned a Bachelor's Degree in Business & Communications from Tel Aviv University, where he studied from 2008 to 2011. This educational foundation has equipped him with the knowledge and skills necessary for his career in marketing and product management.
Contributions to Marketing Automation and Content Creation
In his current and previous roles, Zohar has made significant contributions to marketing automation. He implemented HubSpot automation for MQL and Enterprise leads, enhancing lead nurturing processes. He also authored a blog post titled '6 Essentials Every Employee Training Video Must Have' on September 5, 2022, showcasing his expertise in content creation and marketing strategies.