Edgar Licea
About Edgar Licea
Edgar Licea is a Product Manager with extensive experience in digital marketing and technical execution. He has held various roles in companies such as Howdy.com, Become Labs, and Musicbed, and has a strong educational background in Marketing and Communications.
Work at Howdy.com
Edgar Licea is currently employed at Howdy.com, where he holds multiple roles including Product Manager, Product Marketing Manager, and Senior Growth Marketing Lead. He has been with the company since 2023, contributing to the marketing and product management strategies. His responsibilities include overseeing product development and implementing marketing initiatives that align with business objectives. His tenure at Howdy.com reflects his expertise in managing cross-functional teams and executing digital marketing strategies.
Education and Expertise
Edgar Licea studied at the University of North Texas, where he earned a Bachelor of Science (B.S.) degree. He focused on Marketing and Communications, with a minor in Mechanical Engineering, completing his studies from 2012 to 2013. His educational background supports his decade of experience in digital marketing, emphasizing technical execution and strategic planning. He specializes in transforming business KPIs into actionable marketing initiatives.
Background
Edgar Licea has a diverse professional background, beginning his career in 2012 at Huffines Auto Group as an Event/Media Marketing professional. He then transitioned to Steadfast Creative as a Senior Project Manager from 2012 to 2014. Following this, he worked at Musicbed as a Project Manager | Creative in 2015. His experience continued at Become Labs as a Product Manager from 2016 to 2017, and he later owned Quarry Coffee from 2017 to 2020 in the Dallas-Fort Worth Metroplex.
Achievements
Edgar Licea has accumulated a decade of experience in digital marketing, with a focus on technical execution and managing cross-functional teams. His unique combination of skills in digital marketing and technical execution is recognized as a significant asset in his professional roles. He has successfully contributed to various projects and initiatives throughout his career, leveraging his expertise to drive business success.