Sebastian Fidalgo Aldana
About Sebastian Fidalgo Aldana
Sebastian Fidalgo Aldana is the Marketing Manager at Hoy Trabajas.Com, where he focuses on optimizing digital resources and implementing a comprehensive marketing strategy. He has a background in digital marketing and CRM, with previous roles at LSO and Eureka DMS.
Current Role at HoyTrabajas
Sebastian Fidalgo Aldana serves as the Marketing Manager at HoyTrabajas.com, a position he has held since 2022. In this role, he is responsible for leading the marketing strategy, focusing on both B2B and B2C inbound marketing. He emphasizes continuous experimentation and optimization of digital resources to drive growth in non-paid channels such as SEO and CRM. His responsibilities also include managing agency relationships and ensuring the fulfillment of key performance indicators (KPIs).
Previous Experience in Marketing
Prior to his current role, Sebastian worked at LSO - Legacy School of Ownership as the Coordinador de Marketing Digital Latam from 2020 to 2022. He also held the position of Ads Manager at HoyTrabajas.com for four months in 2022. His experience includes a role as Director de Marketing at Eureka DMS from 2018 to 2020, and as Ads Leader at Bluedoors Hotels for five months in 2018. This diverse background has equipped him with a comprehensive understanding of various marketing strategies.
Education and Specialization
Sebastian studied at Universidad Jorge Tadeo Lozano, where he earned a degree in Economía from 2011 to 2014. He continued his education at the same institution, specializing in Mercadeo, where he completed his studies in 2022. His academic background provides a solid foundation for his expertise in marketing strategies, particularly in CRM and platform integrations.
Marketing Strategies and Focus Areas
At HoyTrabajas.com, Sebastian has implemented a 360-degree marketing strategy that integrates both online and offline activations. He has a strong focus on enhancing marketing efficiency through CRM strategy and platform integrations. His approach aims to optimize marketing efforts and achieve significant growth in various channels, reflecting his commitment to innovative marketing practices.