Yesid Buendia
About Yesid Buendia
Yesid Buendia is a Global Platform Leader with extensive experience in sales operations, marketing, and product development across various companies in Colombia. He has a strong educational background in business administration and customer service management.
Current Role at HoyTrabajas
Yesid Buendia serves as the Global Platform Leader at HoyTrabajas, a position he has held since 2023. He works in a hybrid capacity from Bogotá, Distrito Capital, Colombia. In this role, he focuses on leading platform initiatives and strategies to enhance user experience and product offerings.
Previous Experience at HoyTrabajas
Prior to his current role, Yesid Buendia worked at HoyTrabajas as the Platform Leader for five months in 2023, based in Cali, Valle del Cauca, Colombia. During this time, he contributed to the development of platform strategies and user engagement.
Professional Background
Yesid Buendia has a diverse professional background, having worked in various roles across multiple companies. He was involved in Sales Operations Management at BIDDA from 2021 to 2022 and held multiple positions at WeKall, including Investment Consultant & Controller, Marketing Manager, and Sales Operations & BI from 2021 to 2022.
Education and Training
Yesid Buendia studied at Universidad EAN, where he completed courses in Gestión de la experiencia de servicio al cliente and Despliegue Estratégico. He also holds a degree in Administración y gestión de empresas from Universidad Francisco de Paula Santander, where he completed his studies from 2013 to 2020. Additionally, he completed a Curso de Profundización at SENA in Análisis financiero in 2019.
Key Initiatives and Contributions
Yesid Buendia has implemented significant initiatives in his previous roles, including the creation of a customer Wiki at WeKall. This resource facilitated effective tool adoption and contributed to upselling growth. He has also developed comprehensive product marketing strategies tailored to various customer segments.