Aaron Foong
About Aaron Foong
Aaron Foong serves as the Vice President of Digital Messaging Operations for HSBC in the Asia-Pacific region. He has extensive experience in digital marketing and communications, having held leadership roles at various companies including Celcom Axiata, StarHub, and U Mobile.
Current Role at HSBC
Aaron Foong currently serves as the Vice President of Digital Messaging Operations for the Asia-Pacific region at HSBC. He has held this position since 2022. In this role, he is responsible for overseeing digital messaging strategies and operations, contributing to the bank's digital transformation efforts in the region.
Previous Experience in Digital Marketing
Prior to his current role, Aaron Foong accumulated extensive experience in digital marketing communications. He worked at Celcom Axiata Berhad as Head of Digital Marketing Communication & New Media from 2018 to 2019. He then joined StarHub, where he served as Head of Digital Marketing Communication and Social Media from 2019 to 2021. His earlier roles include Head of Digital, Marketing Services and Communications at U Mobile from 2016 to 2018 and Regional Brand Director at Tribal Worldwide from 2012 to 2015.
Educational Background
Aaron Foong studied at Universiti Tunku Abdul Rahman, where he earned a Bachelor of Communications with Honors in Advertising. His studies spanned from 2005 to 2008, providing him with a solid foundation in communication and marketing principles.
Judging Roles in Marketing Awards
Aaron Foong has actively participated as a judge in various prestigious marketing awards. He has served as a judge for the Malaysian Digital Association d Awards, focusing on digital innovation. Additionally, he has judged the Mob-Ex Awards, which recognize excellence in mobile marketing, and the A+M MaRKies Awards, celebrating creative excellence in marketing. He has also contributed to the A+M Malaysia Agency of the Year awards, which honor outstanding achievements in the advertising industry.
Career Progression in Branding
Aaron Foong's career in branding began at OgilvyOne, where he worked as Regional Brand Manager from 2008 to 2011. He then transitioned to Tribal Worldwide as Regional Brand Director, where he further honed his skills in brand strategy and management. His diverse experiences across various companies have equipped him with a comprehensive understanding of digital marketing and brand communication.