AI Wei, Annie Teh
About AI Wei, Annie Teh
Annie Teh serves as the Senior Manager of Data Engineering & Business Intelligence at HSBC Bank Malaysia Bhd, where she has worked since 2020. With a background in commercial strategy and analytics, she has led significant projects focused on cloud migration and customer interaction enhancements.
Work at HSBC
Annie Teh has been serving as the Senior Manager of Data Engineering & Business Intelligence at HSBC Bank Malaysia Bhd since 2020. In this role, she focuses on enhancing data-driven decision-making processes and optimizing business intelligence strategies. She collaborates with regional and global teams to ensure the continuous availability and capabilities of the platform. Her responsibilities include strategizing and developing new opportunities for business optimization through analytical and statistical modeling.
Previous Roles at U Mobile
Before joining HSBC, Annie Teh worked at U Mobile as the Senior Manager of Commercial Strategy & Intelligence from 2018 to 2020. In this position, she was responsible for driving commercial strategies and leveraging data analytics to inform business decisions. Her experience at U Mobile contributed to her expertise in data-driven commercial initiatives.
Experience at Celcom Axiata Berhad
Annie Teh held multiple positions at Celcom Axiata Berhad, including Team Lead and Campaign Analytic Manager from 2012 to 2015, and Assistant Manager of Business Planning & Reporting from 2010 to 2012. In these roles, she focused on campaign analytics and business planning, which helped her develop a strong foundation in data analysis and reporting. She led significant projects, including the Wealth and Personal Banking Intelligence HUB (iHUB) Project, which involved cloud migration to Google Cloud Platform.
Educational Background
Annie Teh earned her Bachelor of Accounting from Multimedia University, where she studied from 1998 to 2002. She also pursued further education at Gies College of Business - University of Illinois Urbana-Champaign, obtaining a Certificate in Digital Marketing in 2020. Additionally, she completed a course in Digital Analytics for Marketing Professionals at the same university and a Programming for Everybody course at the University of Michigan, both in 2020.
Achievements in Data Engineering
In her current role at HSBC, Annie Teh has implemented PEGA Decisioning capabilities in the Wealth and Personal Banking Communications HUB Project, enhancing real-time customer interactions. She successfully deployed 12 self-service dashboards by August 2021, which resulted in a productivity gain of nearly 60,000 USD. Her contributions reflect her commitment to leveraging data engineering and business intelligence for organizational success.