Alessandro Cusmano
About Alessandro Cusmano
Alessandro Cusmano is the Head of Paid Media at HSBC, where he leads a team focused on executing paid media strategies. He has extensive experience in digital marketing, having previously held positions at major companies such as Nokia, Microsoft, and Google.
Current Role at HSBC
Alessandro Cusmano serves as the Head of Paid Media at HSBC, a position he has held since 2019. In this role, he leads a team of 12 experts responsible for executing comprehensive paid media strategies across multiple channels. His focus is on delivering ROI-focused marketing campaigns and programs, which are essential for optimizing the bank's marketing efforts.
Previous Experience at Nokia
Prior to his current role, Alessandro Cusmano worked at Nokia in various capacities. He served as Head of Digital and Advocacy from 2011 to 2014 and as Developer Marketing Manager from 2010 to 2011. Both positions were based in the Milan Area, Italy, where he contributed to Nokia's marketing and digital initiatives.
Education and Expertise
Alessandro Cusmano holds a Master's degree in Information Technology and Marketing from Università degli Studi di Torino, where he studied from 2004 to 2006. He also completed a Bachelor's degree in Communication at the same university from 2001 to 2003. Additionally, he studied at the University of Warwick for one year in 2004 to 2005. His educational background supports his deep expertise in data privacy and measurement, which are crucial for optimizing marketing strategies.
Career Progression in Digital Marketing
Alessandro Cusmano has a diverse background in digital marketing, having worked at several prominent companies. He was the Global Head of Digital Programmes at Microsoft from 2015 to 2016 and served as Head of Consumer Marketing there from 2014 to 2015. He also held the position of Industry Manager for Retail & Finance at Google from 2017 to 2018. His career includes roles at Gruppo Editoriale L'Espresso and eBay Italia, where he gained significant experience in product marketing and digital marketing.
Advisory Board Contributions
In addition to his professional roles, Alessandro Cusmano serves as an Advisory Board Member, where he contributes strategic insights and guidance. This role allows him to leverage his extensive experience in driving digital transformation initiatives within the banking sector and to influence marketing strategies across various platforms.