Amos (Yen Ti) Chang
About Amos (Yen Ti) Chang
Amos (Yen Ti) Chang is a Senior Insights Manager at HSBC in Shanghai, China, with extensive experience in market research and consumer insights. He has held various roles in notable companies, demonstrating strong leadership and problem-solving skills throughout his career.
Work at HSBC
Amos Chang has been serving as a Senior Insights Manager at HSBC since 2020. His role involves managing a team of 20 individuals, highlighting his capabilities in people management. He applies advanced problem-solving skills and strategic thinking to drive insights that inform business decisions. His expertise includes UI & UX research and Big Data analytics, which are integral to his responsibilities at HSBC. The position allows him to leverage his extensive experience in market research and consumer insights.
Previous Experience in Market Research
Prior to his current role, Chang held various positions in market research. He worked at Kantar as an Associate Research Director for 7 months in Shanghai from 2018 to 2019. Before that, he was a Senior Research Manager at Ipsos for 11 months in Guangzhou from 2016 to 2017. His career also includes a tenure as a Business Director at AdMaster for one year in Guangzhou from 2017 to 2018, and as a Business Director in Research & Data at Havas for one year in Taiwan from 2013 to 2014. His diverse roles have contributed to his 7 years of experience in market research.
Educational Background
Amos Chang has a solid educational foundation in business and psychology. He earned a Master of Business Administration (M.B.A.) from the Rotterdam School of Management, Erasmus University, where he studied Business, Management, and Strategy from 2015 to 2016. Prior to that, he obtained a Master’s Degree in Advertising and Public Relations from National Chengchi University, studying from 2004 to 2006. His undergraduate studies were completed at National Taiwan University, where he achieved a Bachelor's degree in Psychology from 2000 to 2004.
Skills and Expertise
Chang possesses a range of skills that enhance his professional capabilities. He demonstrates strong people management skills through his leadership of a 20-member team at HSBC. His advanced problem-solving abilities and strategic thinking are essential in his role. Additionally, he showcases persuasive communication skills, which are vital for effectively conveying insights and recommendations. His expertise extends to UI & UX research and Big Data analytics, making him a valuable asset in the field of market research.