Andries Wijffels
About Andries Wijffels
Andries Wijffels serves as the Head of Customer Value Management at HSBC in Auckland, New Zealand, a position he has held since 2015. He has a background in credit risk management and product management, having worked at Rabobank, Cellarmaster Wines, and ANZ prior to his current role.
Work at HSBC
Andries Wijffels has served as the Head of Customer Value Management at HSBC since 2015. In this role, he has been responsible for overseeing customer engagement strategies and enhancing customer value propositions. His tenure at HSBC has been marked by a focus on improving customer experiences and driving business growth in the Auckland, New Zealand region.
Previous Experience in Credit Risk Management
Prior to his role at HSBC, Andries Wijffels worked at Rabobank from 2012 to 2014. In his position in Credit Risk Management, he contributed to the assessment and management of credit risks within the organization. This experience provided him with a solid foundation in risk analysis and management in the financial sector, based in the Utrecht Area, Netherlands.
Product Management at ANZ
Andries Wijffels held the position of Product Manager at ANZ from 2005 to 2012. During his seven years with the company, he was involved in developing and managing financial products aimed at enhancing customer satisfaction and market competitiveness. His work in Auckland, New Zealand, allowed him to gain significant insights into the banking industry and customer needs.
Early Career at Cellarmaster Wines
Andries Wijffels began his career as a Product Manager at Cellarmaster Wines, where he worked from 2001 to 2003. This role allowed him to develop skills in product development and marketing within the wine industry. His experience in Amsterdam Area, Netherlands, contributed to his understanding of consumer preferences and product positioning.
Education and Expertise
Andries Wijffels earned a Bachelor's degree in International Management from HU University of Applied Sciences Utrecht (Hogeschool Utrecht). His academic background has equipped him with knowledge in global business practices and management strategies, which he has applied throughout his career in various roles within the financial and product management sectors.