Andy Cheung
About Andy Cheung
Andy Cheung is a Manager of Digital and Channels at HSBC, where he has worked since 2021. He has a background in digital marketing and translation, with prior roles at HSBC and The Egg Company.
Current Role at HSBC
Andy Cheung currently holds the position of Manager, Digital and Channels at HSBC, a role he has occupied since 2021. In this capacity, he focuses on managing digital initiatives and channel strategies to enhance customer engagement and drive business growth. His responsibilities include overseeing digital marketing efforts and ensuring alignment with organizational objectives.
Previous Experience at HSBC
Andy Cheung has held multiple positions at HSBC. He worked as a Digital Optimisation Analyst from 2019 to 2020, where he contributed to improving digital performance metrics. Prior to that, he served as a Digital Messaging Experiences & Sales Specialist for seven months in 2020, focusing on enhancing customer messaging strategies.
Digital Marketing Background
Before his tenure at HSBC, Andy Cheung worked at The Egg Company as a Digital Marketing Executive for one month in 2018 and as a Digital Marketing Assistant from 2016 to 2018. His experience in these roles helped him develop skills in digital marketing strategies, including SEO and copywriting.
Educational Qualifications
Andy Cheung studied at Hang Seng Management College, where he earned a Bachelor's degree in Translation with Business from 2012 to 2016. He also attended Beijing Foreign Studies University, completing the Advanced Translator and Interpreter Training Programme in 2014. This educational background supports his expertise in communication and digital marketing.
Professional Skills and Expertise
Andy Cheung specializes in developing effective digital marketing strategies, with a focus on search engine optimization (SEO), conversion rate optimization (CRO), and copywriting. He has a proven track record of leading projects that consistently exceed key performance indicators (KPIs) in the digital marketing domain.