Annette Neeson
About Annette Neeson
Annette Neeson serves as the Head of Data & Analytics Office (Asia) at HSBC, a position she has held since 2022. With a background that includes roles at Commonwealth Bank and Macquarie Bank, she has extensive experience in data management and analytics within the banking sector.
Current Role at HSBC
Annette Neeson serves as the Chief Data Officer at HSBC in Hong Kong SAR, a position she has held since 2020. In this role, she oversees data governance, analytics, and strategy for the organization. Additionally, she has taken on the role of Head of Data & Analytics Office (Asia) since 2022, further expanding her responsibilities in managing data initiatives across the Asian region.
Previous Experience at Commonwealth Bank
Prior to her current role at HSBC, Annette Neeson worked at Commonwealth Bank in various capacities. She served as Head of Group Data Management from 2018 to 2020, where she focused on enhancing data management practices. Before that, she was the Executive Manager of Marketing Operations from 2016 to 2018, contributing to the bank's marketing strategies and operational efficiencies.
Experience at Macquarie Bank
Annette Neeson worked at Macquarie Bank as a CRM/Data Subject Matter Expert from 2010 to 2012. In this role, she provided expertise in customer relationship management and data strategies, supporting the bank's initiatives in enhancing customer engagement and data utilization.
Career Background in Banking and Finance
Annette Neeson has a diverse background in banking and finance. She held the position of Director Business - Banking and Finance at DataLode from 1994 to 1995. Additionally, she worked as Director of CRM Strategy at NCR from 1996 to 1998 in London, focusing on customer relationship management strategies within the banking sector.