Ashwin Karanth
About Ashwin Karanth
Ashwin Karanth is a Manager of Campaign Execution at HSBC, with extensive experience in credit risk strategies and campaign management. He has a background in Computer Science and Engineering and has held various roles at HSBC and Infosys, contributing to significant improvements in customer onboarding and operational efficiency.
Current Role at HSBC
Ashwin Karanth currently holds the position of Manager Campaign Execution at HSBC, a role he has occupied since 2021 in the Greater Chicago Area. In this capacity, he focuses on optimizing marketing campaigns and enhancing customer engagement through strategic execution. His responsibilities include overseeing campaign performance and implementing innovative solutions to improve operational efficiency.
Previous Experience at HSBC
Ashwin Karanth has extensive experience at HSBC, having worked in various roles since 2014. He served as Assistant Manager from 2014 to 2015, followed by a position as Analyst from 2012 to 2014. He then progressed to Lead Analyst from 2016 to 2021, where he developed complex Credit Risk strategies and improved operational processes. His tenure at HSBC has been marked by significant contributions to campaign management and regulatory compliance.
Educational Background
Ashwin Karanth studied at Amrita Vishwa Vidyapeetham, where he earned a Bachelor of Technology (B-Tech) degree in Computer Science and Engineering from 2005 to 2009. This educational foundation has equipped him with the technical skills necessary for his roles in data analysis and campaign execution.
Achievements in Campaign Management
Throughout his career, Ashwin Karanth has achieved notable results in campaign management. He redesigned portfolio management campaigns, leading to annual cost savings exceeding $150,000. Additionally, he successfully increased onboarding survey scores by 20% by creating a new customer onboarding journey and implementing retention triggers. His efforts have contributed to improved customer satisfaction and operational efficiency.
Expertise in Regulatory Projects
Ashwin Karanth serves as a Subject Matter Expert for key regulatory projects at HSBC, including Product Change in Terms (CIT) and CARD Act Rate Review. His expertise encompasses Credit Origination Policy, Pricing strategy, and Federal regulations. This knowledge is crucial for ensuring compliance and optimizing the bank's offerings in a regulated environment.