Bhaven Sheth
About Bhaven Sheth
Bhaven Sheth serves as the Head of Customer Insights and Marketing Science for Asia Pacific at HSBC, a position he has held since 2021. With over 20 years of experience in strategic insights and analytics, he has previously worked in various roles at Mondelēz International and other organizations across multiple regions.
Work at HSBC
Bhaven Sheth serves as the Head of Customer Insights and Marketing Science for Asia Pacific at HSBC. He has held this position since 2021, contributing to the bank's strategic initiatives in Hong Kong SAR. In this role, he leads the Customer Insights and Marketing Science team, focusing on leveraging insights to enhance customer engagement and drive business growth across the Asia Pacific region.
Previous Experience at Mondelēz International
Before joining HSBC, Bhaven Sheth held various roles at Mondelēz International over several years. He served as the Associate Director of Biscuits Strategy, Insights & Analytics for the AMEA region from 2017 to 2019 in Singapore. Prior to that, he was the Regional Lead of Shopper Insights for EEMEA from 2014 to 2016 in Dubai. His tenure at Mondelēz also included roles such as Consumer Insights and Strategy Lead for MENA and Regional Lead of Beverages Insights for AMEA.
Education and Expertise
Bhaven Sheth holds a Master's degree in Management Studies from K.J. Somaiya Institute of Management Studies and Research, where he studied from 1998 to 2000. He also earned a Bachelor of Engineering in Chemical Engineering from Bharati Vidyapeeth from 1994 to 1997. His expertise lies in influencing business decisions through insights, foresights, and trends, with a strong emphasis on first-party data mining and customer panels.
Background in Data Analytics
Bhaven Sheth has a robust background in data analytics, having worked as the Head of Data Analytics at Online PSB Loans from 2019 to 2021 in Singapore. His career began at Nielsen as a Research Associate in 2000, followed by various roles in research and insights at Research International and TNS. He has over 20 years of experience in strategic insights and analytics, focusing on consumer advocacy and data-driven leadership.
Leadership and Team Development
In addition to his analytical skills, Bhaven Sheth has a strong focus on building talented teams and developing next-generation leaders in insights and analytics. His leadership approach emphasizes fostering a collaborative environment that encourages innovation and growth within the teams he leads.