Bora Yavuz
About Bora Yavuz
Bora Yavuz serves as the Head of CRM and Analytics at HSBC, a position he has held since 2015. He has extensive experience in marketing analytics and customer value management, having worked at HSBC in various roles since 2003.
Work at HSBC
Bora Yavuz has been employed at HSBC since 2003, holding various positions over the years. He currently serves as the Head of CRM and Analytics in the Customer Value Management (CVM) department, a role he has held since 2015. Prior to this, he worked as a Senior Manager in Customer Value Management Analytics starting in 2012. His earlier roles at HSBC include Manager of Marketing Analytics from 2007 to 2011 and Assistant Manager from 2003 to 2010.
Education and Expertise
Bora Yavuz completed his Bachelor of Science degree at Boğaziçi University, where he studied from 1991 to 1996. He furthered his education at the University of Warwick, specifically at Warwick Business School, earning a Master of Science degree from 1996 to 1997. His educational background provides a strong foundation for his expertise in analytics and customer relationship management.
Background
Bora Yavuz has a professional background that spans over two decades, primarily in the field of analytics and customer value management. His career at HSBC began in 2003, and he has progressively advanced through various roles, showcasing his commitment and expertise in marketing analytics and customer relationship management.
Career Progression
Bora Yavuz's career at HSBC reflects a steady progression through various managerial roles. Starting as an Assistant Manager in 2003, he moved on to become a Manager in Marketing Analytics by 2007. He then transitioned to Senior Manager in Customer Value Management Analytics in 2012, culminating in his current position as Head of CRM and Analytics since 2015. This trajectory highlights his growth and increasing responsibilities within the organization.