Callum Price
About Callum Price
Callum Price is a Digital Content Manager with extensive experience in social media marketing and e-commerce. He has worked at M&S Bank and HSBC, where he has focused on website optimization and stakeholder relationship management.
Work at HSBC
Callum Price has been employed at HSBC as a Digital Content Manager since 2016. In this role, he focuses on creating fully responsive, mobile-centric website solutions. He emphasizes usability and accessibility standards to enhance user experience. Price manages the website release plan, ensuring that projects are coordinated effectively with Product Managers to prevent overlap and maintain workflow efficiency. His contributions aim to improve the digital content strategy and overall user engagement on HSBC's platforms.
Previous Experience at M&S Bank
Prior to his role at HSBC, Callum Price worked at M&S Bank in various capacities. He served as a Social Media Marketing Specialist for nine months in 2016 and as an E-Commerce and Social Media Adviser for seven years from 2008 to 2015. During his time at M&S Bank, he developed strong stakeholder relationships with internal teams such as Legal and Compliance, as well as external partners including third-party relationship managers and agencies. His experience in these roles contributed to his expertise in digital marketing and content management.
Website Optimization Initiatives
In his current position at HSBC, Callum Price has played an integral role in website optimization. He collaborates with Digital Journey Commercialisation managers to implement A/B tests and hardcode winning tests for continuous improvement. This focus on data-driven decision-making supports the enhancement of user experience on HSBC's digital platforms. His efforts in this area reflect a commitment to utilizing analytics for optimizing web content and functionality.
Stakeholder Relationship Management
Callum Price has developed strong stakeholder relationships throughout his career. At M&S Bank, he engaged with internal teams such as Legal and Compliance, and external partners including third-party relationship managers and agencies. This ability to foster collaboration among diverse groups has been essential in his roles, enabling effective communication and project execution within digital content management.