Christina Ip
About Christina Ip
Christina Ip is a UX Lead currently working at HSBC in Hong Kong SAR, with a diverse background in UX/UI design and graphic design. She has held various roles in notable companies, including Sun Life, SmarTone, and Cathay Pacific Airways, and has extensive experience in business model development using Human-centered Design.
Current Role at HSBC
Christina Ip serves as the UX Lead at HSBC, a position she has held since 2021. In this role, she is responsible for leading user experience initiatives and enhancing digital products within the organization. Her work focuses on applying human-centered design principles to improve customer interactions and overall satisfaction with HSBC's services in Hong Kong SAR.
Previous Experience in UX/UI Design
Prior to her current role, Christina held several positions in UX/UI design. She worked as a Senior UX/UI Designer at Sun Life from 2019 to 2020 and at HSBC from 2020 to 2021. Additionally, she was a Senior UX/UI Designer at SmarTone for four months in 2017 and briefly worked at Cathay Pacific Airways in the same capacity for two months in 2016. Her diverse experience in these roles has contributed to her expertise in user experience design.
Educational Background and Certifications
Christina has a strong educational foundation in design. She earned a Bachelor of Fine Arts in Graphic Design from California State University-Fullerton between 2007 and 2009. She also completed various certifications, including User Experience Design at General Assembly in 2015 and an Executive Certificate in Brand Communications from the School of Professional and Continuing Education, HKU in 2014. Additionally, she studied lingerie body shapewear technology and pattern cutting, further diversifying her skill set.
Entrepreneurial Ventures
Christina founded an online lingerie brand that achieved six figures in monthly revenue, leveraging her UX research findings to drive success. She also built a website and app design services company from 2012 to 2014, serving both small businesses and global clients. Her entrepreneurial experience has enhanced her understanding of user needs and market demands.
Freelance Design Experience
Christina has extensive freelance design experience, having engaged with over 35 clients from 2006 to 2014. Her freelance work focused on brand identity, localization, graphic design, and illustration. This period allowed her to transition into offering UX/UI design and UX research services, demonstrating her adaptability and commitment to evolving in the design field.