Crystal Yip
About Crystal Yip
Crystal Yip is a Segmentation Manager at HSBC, where she has worked since 2021. She has a background in digital marketing and data analysis, having held various positions at companies such as Omnicom Media Group, HKBN, and Cathay Pacific Airways.
Work at HSBC
Crystal Yip has been serving as a Segmentation Manager at HSBC since 2021. In this role, she is responsible for developing and implementing segmentation strategies to enhance customer engagement and optimize marketing efforts. Her work focuses on analyzing customer data to identify trends and preferences, which informs targeted marketing initiatives. This position builds on her extensive experience in digital marketing and data analysis.
Previous Experience in Digital Marketing
Before joining HSBC, Crystal Yip held several positions in the digital marketing field. She worked at Cathay Pacific Airways as a Senior Digital Experience Executive from 2020 to 2021, where she contributed to improving the online customer experience. Prior to that, she was a Marketing Officer for Online Acquisition at HKBN from 2017 to 2019, focusing on strategies to attract new customers. Additionally, she served as a Senior Platform Executive at Omnicom Media Group from 2016 to 2017, where she managed digital platforms.
Educational Background in Marketing
Crystal Yip studied at The Hong Kong University of Science and Technology, where she earned a Bachelor of Business Administration (B.B.A.) degree with a focus on Marketing and Information Systems. Her studies spanned from 2012 to 2015, providing her with a solid foundation in business principles and marketing strategies. This educational background supports her professional roles in marketing and data analysis.
Early Career in Data and Marketing
Crystal Yip began her career as a Junior Data Executive at MRM from 2015 to 2016. In this role, she gained experience in data management and analysis, which is crucial for her subsequent positions in marketing. Her early career experiences laid the groundwork for her expertise in digital marketing and customer segmentation.