Dajana Badzim
About Dajana Badzim
Dajana Badzim serves as the Head of Brand & Retail Product Marketing at HSBC, a position she has held since 2019. With extensive experience in marketing across various roles at HSBC and other organizations, she specializes in business transformation and customer insight-driven marketing.
Current Role at HSBC
Dajana Badzim serves as the Head of Brand & Retail Product Marketing at HSBC in Sydney, Australia. She has held this position since 2019, contributing to the bank's marketing strategies and brand positioning. In her role, she focuses on developing and implementing marketing initiatives that enhance customer engagement and drive brand growth within the retail banking sector.
Previous Experience at HSBC
Dajana Badzim has extensive experience at HSBC, having worked in various marketing roles over a span of several years. She began as a Brand Manager for HSBC Vietnam in 2007 and progressed to Senior Marketing Manager from 2008 to 2013. Following this, she served as Head of Campaign Management from 2013 to 2015 and Head of Campaign & Digital Marketing from 2016 to 2019. Her roles involved overseeing marketing campaigns and digital strategies that supported the bank's objectives.
Work at Westpac
Before her tenure at HSBC, Dajana Badzim worked at Westpac as a Campaign Manager for Credit Cards from 2001 to 2002. In this role, she was responsible for developing and executing marketing campaigns aimed at promoting credit card products, contributing to the bank's customer acquisition efforts.
Education and Expertise
Dajana Badzim studied at the University of Technology Sydney, where she earned a Bachelor of Business with a focus on Marketing from 1992 to 1994. She furthered her education by obtaining a Masters in International Business from the same institution between 1999 and 2001. Her academic background supports her specialization in business transformation and proposition development within the financial services sector.
Career Background
Dajana Badzim's career spans multiple roles in marketing across various organizations. She began her professional journey at Allianz Group (DirecDial Insurance) as a Marketing Executive from 1996 to 1998. She then worked at Pinpoint, MasterCard Loyalty Solutions as a Manager from 1998 to 2000, and at ICLP as a Business Development Manager from 2000 to 2001. Her diverse experience has equipped her with skills in stakeholder collaboration and driving business growth.