Elvis Hsu
About Elvis Hsu
Elvis Hsu serves as the Chief Data Officer and Head of Information Management, as well as Vice President of CRM at HSBC Retail Banking and Wealth Management in Taipei, Taiwan. He has over 17 years of experience in the banking sector, with a significant focus on data management, reporting standardization, and risk management strategies.
Current Role at HSBC
Elvis Hsu serves as the Chief Data Officer and Head of Information Management at HSBC Retail Banking and Wealth Management. In this role, he also holds the position of Vice President of Customer Relationship Management (CRM). He has been with HSBC in this capacity since 2015, contributing to the organization from its office in Taipei, Taiwan.
Previous Experience at HSBC
Prior to his current role, Elvis Hsu worked at HSBC Retail Banking and Wealth Management as a Manager from 2007 to 2015. During his eight years in this position, he gained extensive experience in the banking sector, which laid the foundation for his subsequent leadership roles.
Key Contributions to Business Reporting
Elvis Hsu played a significant role in centralizing business reporting at HSBC. His efforts aimed to standardize information across various divisions, including product, finance, and channel divisions. This initiative improved consistency and accuracy in reporting practices within the organization.
Collaboration Across Departments
In his role, Elvis coordinated efforts between multiple departments, including IT, finance, business performance, CRM, and analytics. This collaboration focused on automating reporting processes, enhancing efficiency, and ensuring that data-driven decisions were based on accurate and timely information.
Data Quality and Risk Management Strategies
Elvis Hsu implemented strategies to improve data quality and manage risk effectively. He identified customer risk levels based on behavior and applied risk-based pricing. Additionally, he addressed data content incompleteness through IT support and streamlined processes, ensuring that the data warehouse content met the growing demands driven by business and digital trends.