Emad Shams
About Emad Shams
Emad Shams is a Digital Messaging Specialist with extensive experience in marketing and digital communications. He has held various roles in notable companies, including co-founding Arageek.com and working at HSBC since 2019.
Work at HSBC
Emad Shams has been employed at HSBC as a Digital Messaging Specialist since 2019. In this role, he focuses on digital communication strategies to enhance customer engagement and streamline messaging across various platforms. His work involves utilizing digital tools and analytics to optimize communication effectiveness within the organization.
Previous Experience in Marketing
Before joining HSBC, Emad Shams held several marketing positions. He worked as a Marketing Executive at TMT from 2009 to 2012, where he contributed to marketing strategies. He co-founded Arageek.com, serving from 2011 to 2019, which allowed him to gain extensive experience in digital marketing. Additionally, he briefly worked at Hotcourses Ltd in 2014 as a Digital Marketer for four months and served as a Senior Marketing Executive at Kaplan International Languages from 2014 to 2019.
Education and Expertise
Emad Shams studied at Brunel University, where he earned a Master of Science in Marketing from 2010 to 2011. He is CIM qualified, demonstrating his proficiency in marketing principles and practices. His expertise includes Google Analytics, a vital tool for tracking and analyzing website traffic, and strategic planning, which involves setting long-term goals and determining effective approaches to achieve them.
Background in Operations
Emad Shams began his career in operations, working at Adonis Travel as Inbound Groups Operation from 2002 to 2005. This role provided him with foundational experience in managing operations and logistics, which later informed his marketing strategies in subsequent positions.