Evrim Ziyan
About Evrim Ziyan
Evrim Ziyan serves as the Wealth and Propositions Marketing Senior Manager at HSBC in Istanbul, Türkiye, where she has worked since 2013. She has a background in media planning and account management, having previously held roles at Starcom and earned her degree in Political and Administrative Sciences from Marmara Üniversitesi.
Work at HSBC
Evrim Ziyan has been employed at HSBC since 2013, holding the position of Wealth and Propositions Marketing Senior Manager for 11 years in Istanbul, Türkiye. In this role, Ziyan is responsible for developing annual cross-category projects that create synergy across HSBC Wealth products and propositions. Ziyan leads Customer Insight projects and generates internal reports related to Wealth products and propositions. Additionally, Ziyan oversees the creation of comprehensive marketing plans that align with business requirements and the brand strategy of HSBC Turkey. This position involves managing agency briefing processes and collaborating with product and propositions teams to identify campaign KPIs and evaluation metrics.
Previous Experience at Starcom
Prior to joining HSBC, Evrim Ziyan worked at Starcom from 2005 to 2013. Initially, Ziyan served as a Media Planner & Buyer for three years, followed by a role as Samsung Account Head for five years. During this time, Ziyan gained experience in media planning and buying, as well as account management, which contributed to the development of skills relevant to marketing and client relations.
Education and Expertise
Evrim Ziyan studied at Marmara Üniversitesi, where Ziyan completed a degree in the Department of Political and Administrative Sciences from 2000 to 2005. This educational background provided a foundation in political and administrative principles, which may inform Ziyan's approach to marketing and management in the financial services sector.