Fernanda Garza
About Fernanda Garza
Fernanda Garza is a Global Marketing Effectiveness Manager at HSBC, where she has worked since 2021. She has a background in business administration and marketing, with experience in various roles at HSBC and a strong focus on team building and advertising budget optimization.
Current Role at HSBC
Fernanda Garza serves as the Global Marketing Effectiveness Manager at HSBC, a position she has held since 2021. In this role, she operates from the United Kingdom and is responsible for providing advisory on advertising budget optimization across 35 different markets. Her work combines creative advertising strategies with financial mechanisms to enhance business profitability.
Previous Experience at HSBC
Prior to her current role, Fernanda Garza worked at HSBC in various capacities. From 2014 to 2018, she was the Planning & Effectiveness Marketing Manager, and subsequently served as the RBWM LAM Marketing Planning and Effectiveness Manager from 2018 to 2021. Both positions were based in Paseo de la Reforma #347, where she focused on marketing planning and effectiveness.
Education and Expertise
Fernanda Garza has a diverse educational background. She studied at Universidad Panamericana, where she earned a degree in Business Administration and Management with a focus on International Business Management from 2012 to 2016. Additionally, she studied at CENTRO, specializing in Fashion Retail, Visual Merchandising, and Creative Direction in Brand Experiences. She also completed a program in Human Resources Management at Greystone College.
Communication Skills and Team Building
Fernanda possesses strong interpersonal skills that facilitate effective negotiations and team building. She believes in trust and empowerment as essential elements for creating highly effective teams. Her approach to conflict resolution is characterized by a blend of creativity and numerical analysis.
Language Proficiency
Fernanda Garza is multilingual, speaking native English, French, and Italian. This language proficiency enhances her ability to work in diverse environments and communicate effectively with international teams.