Fransisca Arnan
About Fransisca Arnan
Fransisca Arnan serves as the Head of Customer Propositions & Marketing for Wealth & Personal Banking at HSBC in Indonesia. With a background that includes significant roles at Citibank and HSBC, she holds a Master's degree in Advertising from RMIT University and a Bachelor's degree in Marketing from Monash University.
Work at HSBC
Fransisca Arnan currently serves as the Head of Customer Propositions & Marketing for Wealth & Personal Banking at HSBC. She has held this position since 2020, contributing to the bank's strategic initiatives in Indonesia. Prior to this role, she was the Head of Marketing for Retail Banking & Wealth Management at HSBC from 2017 to 2020. Additionally, she worked as Senior Vice President and Head of Cards Business from 2013 to 2017. Her extensive experience at HSBC highlights her expertise in customer propositions and marketing within the banking sector.
Experience at Citibank
Fransisca Arnan worked at Citibank, N.A. as Vice President from 2003 to 2011. During her eight-year tenure in Jakarta, Indonesia, she gained significant experience in the banking industry. This role provided her with foundational skills in customer service and banking operations, which she later applied in her subsequent positions at HSBC.
Education and Expertise
Fransisca Arnan holds a Master of Arts (MA) in Advertising from RMIT University, which she completed from 2002 to 2003. She also earned a Bachelor of Business with a focus on Marketing from Monash University, studying there from 1999 to 2002. Her educational background in marketing and advertising supports her roles in customer propositions and marketing strategies within the banking sector.
Professional Background
Fransisca Arnan has a robust professional background in the banking industry, with over 15 years of experience. Her career includes significant roles at both HSBC and Citibank, where she has developed expertise in marketing, customer propositions, and business management. Her positions have spanned various aspects of banking, particularly in wealth management and retail banking.