Gabriella Wu
About Gabriella Wu
Gabriella Wu is a Digital Market Activation Manager at HSBC, where she has worked since 2021. She has extensive experience in change management and technology analysis, having held various roles at companies such as Accenture, BHP, Infosys, and HP.
Current Role at HSBC
Gabriella Wu serves as the Digital Market Activation Manager at HSBC, a position she has held since 2021. In this role, she is responsible for overseeing digital marketing initiatives and ensuring effective market activation strategies. Her work focuses on enhancing customer engagement and driving digital transformation within the organization.
Previous Experience at Accenture
Gabriella Wu worked at Accenture as a Senior Change Management Consultant from 2012 to 2013 in Shanghai City, China. During her tenure, she contributed to various change management projects, helping organizations navigate transitions and implement new processes effectively.
Experience at BHP
Gabriella Wu held multiple roles at BHP, including Embedment and Change Management, Technology Analysis and Improvement from 2018 to 2019, and Release and Deployment Lead, Technology Mobile Development from 2019 to 2020, both in Shanghai. Additionally, she worked in Change Management, Technology Mobile Development from 2016 to 2018. Her roles involved managing technology projects and implementing change management strategies.
Education and Expertise
Gabriella Wu earned her Bachelor of Science (B.S.) from Ocean University of China, studying from 2002 to 2006. She furthered her education at Macquarie University, where she obtained a Master of Arts (MA) from 2006 to 2008. Her academic background provides a strong foundation for her expertise in digital marketing and change management.
Professional Background at Infosys and HP
Gabriella Wu worked at Infosys as a Project Manager from 2020 to 2021 in Shanghai, where she managed project delivery and client relations. Prior to that, she had a significant tenure at HP, serving as a Training and Vendor Management Specialist from 2008 to 2009 and as Change Management and Training Lead from 2009 to 2012. Her roles at HP focused on training development and vendor management.