Girish Nilekar
About Girish Nilekar
Girish Nilekar serves as the Head of Segments Marketing & Effectiveness at HSBC, where he leads marketing initiatives for domestic and international clients. With extensive experience in digital marketing and campaign management, he has successfully executed various multimedia campaigns and utilized martech tools to enhance marketing outcomes.
Current Role at HSBC
Girish Nilekar serves as the Head of Segments Marketing & Effectiveness at HSBC, a position he has held since 2021. In this role, he leads marketing efforts targeting both domestic and international clients, with a focus on mass affluent and emerging affluent customer segments. His responsibilities include executing persona-based, content-led campaigns and managing comprehensive marketing strategies.
Previous Experience at HSBC
Girish Nilekar has held multiple roles at HSBC, including Senior Vice President (SVP) of Digital Marketing and Digital Acquisition Lead in 2019 for three months in Singapore. He also served as SVP of Digital Delivery and Marketing & Assets Campaign Management from 2014 to 2021 in Mumbai, India, and as Vice President of Liabilities from 2011 to 2014. His tenure at HSBC spans over seven years, during which he successfully utilized martech tools, particularly the Adobe suite, to enhance marketing outcomes.
Education and Expertise
Girish Nilekar has a diverse educational background. He earned a Bachelor of Engineering (B.E.) in Mechanical Engineering from Savitribai Phule Pune University from 1990 to 1994. He then pursued a Master of Business Administration (MBA) in Marketing Management at Xavier Institute of Management (XIM Bhubaneswar) from 1997 to 1999. Additionally, he completed a Professional Development in Marketing Management (PDMM) at Savitribai Phule Pune University in 1996-1997 and an Executive Development Program (EDP) in Design Thinking at MIT Sloan School of Management in 2018.
Career History in Banking
Before joining HSBC, Girish Nilekar worked at ICICI Bank as Group Product Manager for NRI Banking from 2004 to 2011. He also held the position of Product Manager for Personal Finance at Kotak Mahindra Bank from 2000 to 2004. His career began at Godrej & Boyce Manufacturing Company as Zonal Marketing Manager for Industrial Storage Solutions in 1999, and he worked at Force Motors as Section In Charge in the Milling Tool Room from 1994 to 1996.
Marketing Initiatives and Campaigns
In his current role at HSBC, Girish Nilekar has executed multiple marketing initiatives, including 'always on' social media campaigns. He has a deep understanding of executing complex multimedia campaigns with full funnel measurement, ensuring target returns on marketing spends. His strategies also involve leveraging cross-functional knowledge to raise awareness in key NRI corridors.