Gisela Lopez Garrido
About Gisela Lopez Garrido
Gisela Lopez Garrido is a Digital Marketing Manager at HSBC, where she has worked since 2017. She holds degrees in Comunicación and Corporate Communications and has experience in corporate communication and marketing across various organizations.
Current Role as Digital Marketing Manager
Gisela Lopez Garrido currently serves as the Digital Marketing Manager at HSBC in Mexico. She has held this position since 2017, contributing to the bank's marketing strategies and digital initiatives. In her role, she leads social media governance and crisis management initiatives, ensuring that the bank's online presence is managed effectively. Gisela also plans and manages branding and sponsorship digital campaigns, working closely with various stakeholders to achieve marketing objectives.
Previous Experience at Walmart de México y Centroamérica
Before joining HSBC, Gisela worked at Walmart de México y Centroamérica as an Assistant Manager in Corporate Communication from 2012 to 2017. During her five years at Walmart, she was responsible for various communication strategies and initiatives that supported the company's corporate objectives. This experience provided her with a solid foundation in corporate communications and marketing.
Educational Background in Communication
Gisela studied Comunicación at Universidad Anáhuac, where she earned her Licentiate degree from 2007 to 2011. She furthered her education at the International University in Geneva, obtaining a Bachelor of Arts in Media and Communications from 2009 to 2010. This educational background has equipped her with the skills necessary for effective communication and marketing in her professional career.
Early Career at Consejo de la Comunicación
Gisela began her professional journey as a Becario at Consejo de la Comunicación in 2011, where she worked for six months in Santa Fe, Mexico. This early experience in the field of communication helped her develop foundational skills that would be beneficial in her subsequent roles in corporate communication and digital marketing.
Collaboration with Marketing Agencies
In her current role at HSBC, Gisela works closely with four different agencies to ensure effective collaboration and timely delivery of marketing results. This collaboration is crucial for executing marketing campaigns and achieving the desired outcomes in the competitive banking sector.