Gloria Chu
About Gloria Chu
Gloria Chu is a Manager of Marketing Strategy in Commercial Banking at HSBC, with a strong background in marketing and human resources. She has extensive experience in various marketing roles across multiple banks, including Hang Seng Bank, Wing Hang Bank, and DBS Bank.
Current Role at HSBC
Gloria Chu serves as the Manager of Marketing Strategy in Commercial Banking at HSBC. She has held this position since 2019, contributing to the development and execution of marketing strategies within the commercial banking sector. Her role involves leveraging her extensive marketing expertise to enhance the bank's outreach and engagement with clients.
Previous Experience in Banking
Gloria Chu has a diverse background in marketing roles across several banks. She worked at Hang Seng Bank as a Segment Marketing Manager for the Mainlander segment from 2010 to 2012. Prior to that, she was a Senior Marketing Communications Officer at Wing Hang Bank from 2007 to 2010. Additionally, she served as a Senior Manager in Marketing and Marketing Communications at DBS Bank from 2013 to 2017 and as an Insurance Marketing Manager at HSBC from 2017 to 2019.
Education and Expertise
Gloria Chu earned her Bachelor of Business Administration (B.B.A.) from City University of Hong Kong, where she majored in Marketing and minored in Human Resources. This educational background provides her with a strong foundation in both marketing strategies and human resource management, which she applies in her current role.
Skills in Marketing and Technology
Gloria possesses strong skills in Microsoft Office and online marketing, which are essential for her role in the banking sector. She has expertise in digital and social media marketing, enabling her to effectively engage with clients and enhance the bank's marketing initiatives.
Comprehensive Banking Background
Gloria Chu has a robust history of working in various marketing roles across multiple banks, which has contributed to her diverse understanding of the financial sector. Her experience spans over a decade, allowing her to develop a strategic approach to marketing within the banking industry.