Hayleigh Ford
About Hayleigh Ford
Hayleigh Ford serves as the Head of Strategic Growth - Sustainability, Global B2B Marketing at HSBC, where she focuses on integrating sustainability into marketing strategies. With extensive experience in various marketing roles within HSBC and a strong academic background in sustainable leadership, she leads efforts to assist corporate clients in achieving net zero goals.
Current Role at HSBC
Hayleigh Ford serves as the Head of Strategic Growth - Sustainability, Global B2B Marketing at HSBC. She has held this position since 2021 in Dubai, United Arab Emirates. In this role, she leads the global sustainability marketing strategy, focusing on assisting corporate customers in their transition to a net zero future. Her work emphasizes the integration of sustainability and climate strategies into HSBC's global B2B marketing efforts.
Previous Positions at HSBC
Prior to her current role, Hayleigh Ford worked at HSBC in various marketing capacities. She was the Regional Head of Marketing for Commercial Banking and Global Banking & Markets in the MENAT region from 2017 to 2021, also based in Dubai. Earlier, she served as Marketing Manager for GBM in MENA from 2015 to 2017. Her tenure at HSBC spans over six years, during which she contributed to marketing strategies across different divisions.
Education and Expertise
Hayleigh Ford studied at the University of Cambridge, where she completed the Business Sustainability Management Programme in 2020, focusing on Sustainable Leadership. She also holds a degree in English & American Literature from the University of Kent, where she achieved a 2:1. Her educational background supports her expertise in sustainability and marketing, particularly in the context of global business.
Career Background
Before joining HSBC, Hayleigh Ford held several managerial positions in the training and publishing sectors. She worked at Euromoney Training Asia Pacific as Division Manager for Legal from 2010 to 2012 and at MIS Training Institute in the same capacity for the Asia Pacific region during the same period. Additionally, she was the Head of Conferences at FinanceAsia in 2014 and served as a Senior Conference Producer there from 2012 to 2014. Her early career included a role as Managing Editor at Shanghai Business Review from 2008 to 2009.
Focus on Customer Needs
Hayleigh Ford possesses a strong interest in understanding customer needs, which she leverages to drive creative commercial gains. Her approach combines insights into market demands with innovative marketing strategies, aligning with her role in sustainability and B2B marketing at HSBC.