Hazlina Hafi
About Hazlina Hafi
Hazlina Hafi serves as the Assistant Vice President of Business Communications at HSBC Global Banking and Markets, where she has worked since 2017. With a background in internal communications and project management at HSBC, she has extensive experience in enhancing communication strategies across multiple countries.
Current Role at HSBC
Hazlina Hafi serves as the Assistant Vice President of Business Communications at HSBC Global Banking and Markets. She has held this position since 2017 in Sri Lanka. In her current role, she manages internal communications for HSBC Securities Services Operations across five countries, impacting a global team of approximately 2,700 employees. She advises leaders on employee messaging and interaction, enhancing communication strategies within the organization. Additionally, she supports communications requirements in other HSBC offices across the Group, showcasing her versatility and adaptability.
Previous Experience at HSBC
Hazlina Hafi has extensive experience at HSBC Global Banking and Markets, where she held multiple roles over several years. She worked as an Internal Communications Manager from 2010 to 2012 and as a Project Manager from 2013 to 2015. She also served as a Manager in Communication Development from 2008 to 2009 and temporarily filled the role of Assistant Vice President in Learning and Development from 2009 to 2010. Additionally, she was the Business Communications Manager from 2015 to 2017, supporting communications across various international locations including China, India, Malaysia, the Philippines, and Sri Lanka.
Education and Qualifications
Hazlina Hafi studied at the University of Nebraska-Lincoln, where she earned a Bachelor's degree in Education from 2000 to 2002. She also studied Engineering at the same university during the same period. Prior to that, she attended Kolej Damansara Jaya, where she achieved a qualification in Engineering. Her foundational education was completed at Saint Andrew's School, where she studied Combined Science from 1985 to 1996.
Early Career and Media Experience
Before joining HSBC, Hazlina Hafi worked as a Radio Personality at TNL Radio Network (Pvt) Limited in Sri Lanka from 2003 to 2006. She also gained experience as a Sales Representative at the University of Nebraska from 2000 to 2002. These roles contributed to her communication skills and ability to engage with diverse audiences.
Leadership and Project Management
In her current role, Hazlina Hafi strategizes and manages employee engagement projects, including webinars on leadership and international transfers tailored to employee requests. She chairs working groups across five locations, demonstrating her leadership in coordinating cross-regional initiatives. Additionally, she created and manages the team's Microsoft SharePoint site, which serves as a newswire, information hub, and collaboration tool for five international locations.