Hei Man Yiu
About Hei Man Yiu
Hei Man Yiu serves as the Senior Marketing Manager for Transaction Banking and Growth Proposition within Commercial Banking at HSBC, where he has worked since 2014. He possesses extensive experience in marketing and event management, having previously held roles at HSBC and Starbucks, and holds degrees in Finance and Marketing from The Chinese University of Hong Kong.
Work at HSBC
Hei Man Yiu has been employed at HSBC since 2010, initially serving as a Senior Marketing Manager in Transaction Banking and Growth Proposition within Commercial Banking. In this role, which he has held since 2014, he has focused on enhancing brand visibility and customer engagement through the development and implementation of digital strategies. Prior to this position, he worked as Manager Marketing in Retail Banking and Wealth Management from 2010 to 2014. His contributions include significant involvement in HSBC's Greater Bay Area initiatives.
Education and Expertise
Hei Man Yiu studied at The Chinese University of Hong Kong, where he earned a Bachelor of Business Administration (BBA) in Finance. He furthered his education at the same institution, obtaining a Master of Science in Marketing. His academic background supports his extensive expertise in content management and communications, particularly within the banking sector.
Background
Before joining HSBC, Hei Man Yiu worked at Starbucks as a Senior Marketing Specialist from 2006 to 2010. This role contributed to his foundational experience in marketing, which he later applied in the banking sector. His career trajectory reflects a strong focus on marketing strategies and brand development across different industries.
Achievements
Throughout his career, Hei Man Yiu has played a pivotal role in various marketing initiatives, particularly in the branding and proposition of HSBC's Greater Bay Area initiatives. He has also demonstrated extensive experience in event management, contributing to the success of corporate events for HSBC. His specialization in both B2B and B2C marketing dynamics has been instrumental in his roles within the banking and retail sectors.