James Dumesny
About James Dumesny
James Dumesny is a Senior Digital Product Manager at HSBC, specializing in performance marketing and user-centered design principles. He has extensive experience in conversion rate optimization and digital services, having worked with Wunderman-Bienalto in various roles across Australia and Hong Kong.
Current Role at HSBC
James Dumesny serves as a Senior Digital Product Manager at HSBC, a position he has held since 2019. In this role, he focuses on enhancing digital products and services, utilizing his expertise in performance marketing and user-centered design principles. His work involves overseeing the development and optimization of digital platforms to improve user experience and engagement.
Previous Experience at Wunderman-Bienalto
James Dumesny has extensive experience at Wunderman-Bienalto, where he held multiple roles from 2013 to 2019. He started as an Analyst in Conversion Rate Optimisation, then progressed to Senior Consultant and Head of Optimisation. He also served as the Manager of CRO and Digital Services. His responsibilities included consulting on website delivery projects, particularly for HSBC in the Asia-Pacific region.
Education and Expertise
James Dumesny earned a Bachelor of Design Computing from the University of Sydney, completing his studies from 2008 to 2012. His educational background supports his expertise in digital product management, performance marketing, and user-centered design. He has also developed skills in spatial augmented reality and chatbot development.
Skills in Digital Marketing and Research
James Dumesny specializes in performance marketing, focusing on user-centered design principles. He is experienced in journey mapping and persona definition, which are critical for customer research. He employs both qualitative and quantitative research methods to enhance digital service development, ensuring that products meet user needs effectively.