James Freeman
About James Freeman
James Freeman serves as the Personalised Messaging and Experience Manager at HSBC, where he has worked since 2022. He has a diverse background in digital product analysis, logistics consulting, and operational management, with previous roles at first direct, M&S Bank, and Enterprise.
Work at HSBC
James Freeman currently serves as the Personalised Messaging and Experience Manager at HSBC, a position he has held since 2022 in Sheffield, England. In this role, he manages the holistic digital personalised messaging channels for HSBC UK, collaborating closely with Segmentation, CRM, and Analytics teams to enhance customer experience. He also acts as Project lead for new enablement opportunities in the digital experience space, focusing on public website page optimization and the introduction of new analytics tools. Previously, he worked in various capacities at HSBC, including Business Development and Innovation Manager, Senior Bereavement Support Officer, and Wealth and Personal Banking Graduate.
Previous Experience
Before joining HSBC, James Freeman held several positions in different organizations. He worked as a Digital Product Analyst at first direct from 2020 to 2021 in Leeds, England. Prior to that, he served as an Associate Consultant - Logistics at Page Personnel from 2017 to 2018 in Sheffield. His earlier roles include Assistant Manager and Management Trainee at Enterprise, as well as Operational Team Manager at M&S Bank. His diverse experience spans various sectors, providing him with a well-rounded skill set.
Education and Expertise
James Freeman studied International Business at Sheffield Hallam University, where he earned a Bachelor of Arts (B.A.) from 2010 to 2014. He also studied at IPAG, achieving a Bachelor of Business Administration (B.B.A.) in International Business in 2012. His educational background equips him with a solid foundation in business principles and practices. He employs Agile methodology and Design Thinking in his current role at HSBC, showcasing his expertise in driving change and innovation within digital teams.
Leadership and Initiatives
James Freeman led the 2022 Internal recruitment campaign at HSBC, focusing on increasing digital exposure and communication methods to aid the development of other graduates. He serves as the Innovation lead for HSBC's wider Digital teams, where he owns Product, Engagement, and Servicing working groups. His leadership roles emphasize his commitment to enhancing customer experience through effective messaging capabilities and innovative digital solutions.