Jasmine She
About Jasmine She
Jasmine She is a Marketing Manager at HSBC, specializing in Global B2B Programs since 2022. She has extensive experience in marketing roles across various financial institutions and holds a degree in Tourism and Leisure from Liverpool John Moores University.
Work at HSBC
Jasmine She currently serves as the Marketing Manager for Global B2B Programmes at HSBC, a position she has held since 2022 in London, England. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing HSBC's business-to-business offerings. Prior to this position, she worked as the Marketing Manager for Card Usage and Rewards at HSBC from 2021 to 2022 in Hong Kong SAR, where she focused on promoting card usage and customer engagement.
Previous Experience in Marketing
Before joining HSBC, Jasmine She held various marketing roles in the financial services sector. She worked at The Bank of East Asia, Limited (BEA) as Manager of Card Marketing and Retail Lending from 2019 to 2021, where she managed marketing strategies for card products. Additionally, she was employed at American Express in two capacities: as Assistant Manager for Acquisition Marketing & Partnerships from 2018 to 2019 and as Assistant Marketing Manager for Digital Engagement from 2014 to 2017. Her early career included a role as Assistant Marketing Manager at Hong Kong CSL Limited from 2012 to 2013.
Education and Expertise
Jasmine She holds a Bachelor of Arts with Honours in Tourism and Leisure from Liverpool John Moores University. She further enhanced her marketing skills by obtaining a Certified Professional in Digital Marketing from the Digital Marketing Institute in 2020. This combination of formal education and specialized training in digital marketing equips her with a strong foundation in both traditional and digital marketing strategies.