Jennifer Spoto
About Jennifer Spoto
Jennifer Spoto is a Marketing Manager at HSBC in Depew, NY, where she has worked since 2019. She specializes in social media strategy, budget management, and customer-centric messaging in the mortgage sector.
Work at HSBC
Jennifer Spoto has been serving as the Marketing Manager at HSBC since 2019. In this role, she is responsible for implementing marketing strategies that enhance engagement and awareness in the mortgage sector. She utilizes social media platforms, specifically Facebook and Twitter, to foster connections with customers and promote HSBC's offerings. Her focus on collaboration and transparency is evident as she employs the Agile framework to work effectively with business partners and stakeholders.
Education and Expertise
Jennifer Spoto holds a Bachelor of Arts in Print Journalism from the State University of New York College at Plattsburgh, where she studied from 1995 to 1998. She furthered her education by obtaining a Master of Arts in Integrated Marketing Communications from St. Bonaventure University, completing her studies from 2019 to 2021. Her educational background provides her with a strong foundation in both journalism and marketing, which she applies in her professional roles.
Background
Prior to her current position at HSBC, Jennifer Spoto accumulated extensive experience in marketing. She worked as a Senior Marketing Manager at CRC Press from 2004 to 2011, where she developed marketing strategies in Boca Raton, FL. Additionally, she served as a Marketing Manager at the State University of New York Press from 2001 to 2003 in Albany, NY. This diverse background has equipped her with a comprehensive understanding of marketing principles and practices.
Achievements
In her role as Marketing Manager, Jennifer Spoto manages marketing budgets with an emphasis on cost control and effective spend management. She tracks and reports on campaign performance using relevant key performance indicators (KPIs) to measure effectiveness. Her focus on creating customer-centric messaging ensures alignment with brand purpose and personas, enhancing the overall impact of marketing initiatives.
Marketing Strategies and Collaboration
Jennifer Spoto collaborates with agencies and business partners to develop creative marketing materials, including digital ads and email campaigns. Her approach emphasizes customer-centric messaging, ensuring that marketing efforts resonate with target audiences. By leveraging her expertise in integrated marketing communications, she effectively enhances brand visibility and engagement across various platforms.