Jonathan CAO
About Jonathan CAO
Jonathan Cao is a Customer Insight Manager at HSBC in London, with over 11 years of experience in consumer behavior analysis and market research. He has previously held positions at L'Oréal, Carlsberg, and TNS, and has a strong background in shopper research, concept testing, and advertising effectiveness.
Work at HSBC
Jonathan Cao has been serving as a Customer Insight Manager at HSBC since 2013. In this role, he focuses on understanding consumer behavior and preferences, which is essential for developing effective customer engagement strategies. His work involves analyzing data to inform decision-making processes and enhance customer experiences. Over his tenure at HSBC, he has contributed to various initiatives aimed at improving customer insights and driving business growth.
Previous Experience in Market Research
Before joining HSBC, Jonathan held several positions in market research and consumer insights. He worked at L'Oréal as a Market Research Manager from 2007 to 2011 in London, where he managed research projects to inform product development and marketing strategies. Additionally, he served as a Consultant at TNS from 2006 to 2007 in Surrey, focusing on market analysis. His experience also includes a role as a Market Analyst at Carlsberg from 2012 to 2013 in Northampton.
Education and Expertise
Jonathan studied at Shandong University from 1989 to 1991, where he achieved a focus in Business Intelligence. He furthered his education at Nankai University, obtaining an MSc in Information Resources Management from 1994 to 1997. His academic background supports his expertise in shopper research, concept testing, and advertising effectiveness, allowing him to analyze consumer behavior in retail environments effectively.
Specialization in Consumer Insights
Jonathan specializes in shopper research, which involves analyzing consumer behavior and preferences in retail settings. He engages in concept testing to evaluate consumer responses to product ideas prior to market introduction. His expertise extends to conducting advertising pre and post-launch research, assessing the effectiveness of advertising campaigns, and developing pricing and promotion strategies to influence purchasing decisions.
Career at Ting Hsin International Group
Jonathan's career began at Ting Hsin International Group, where he worked as a Consumer Insight Executive from 1997 to 1998 in Tianjin, China. In this role, he was responsible for gathering and analyzing consumer data to inform marketing strategies and product development. This early experience laid the foundation for his subsequent roles in market research and consumer insights.