Katrina Simons
About Katrina Simons
Katrina Simons serves as the Propositions Manager for Customer, International & Marketing at HSBC, where she has worked since 2016. She holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Temple University and has a strong background in customer lifecycle management and corporate sustainability.
Work at HSBC
Katrina Simons has been employed at HSBC since 2016, currently holding the position of Propositions Manager for Customer, International & Marketing. In this role, she has been instrumental in executing a market-wide research study in collaboration with a research company to identify customer segments and business opportunities. Prior to her current role, she worked in various capacities at HSBC, including as Delegate to the Communications Manager in Corporate Communications from 2013 to 2024, and in Community Investment and Corporate Sustainability from 2023 to 2024.
Education and Expertise
Katrina Simons earned a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Temple University. Her academic background has equipped her with skills in communication and marketing, which she has applied throughout her career at HSBC. Her expertise includes customer lifecycle management, corporate sustainability, and strategic planning.
Background
Katrina Simons has a diverse background in customer management and corporate communications. She has been with HSBC for over eight years, contributing to various initiatives aimed at enhancing customer engagement and satisfaction. Her experience spans multiple roles, allowing her to develop a comprehensive understanding of customer needs and business opportunities.
Achievements
During her tenure at HSBC, Katrina Simons has led several significant initiatives. She spearheaded the development of a new annual program that improved customer account balances and fee revenue. Additionally, she developed a proactive customer lifecycle management plan that increased the volume of primary banking customers by 5% over five years. Her collaboration with the Wealth & Personal Banking Executive Team resulted in the creation of a five-year strategy, and she was recognized as a Climate Champion for her involvement in the HSBC Climate Partnership.