Ken Jones
About Ken Jones
Ken Jones is a Senior Content Strategist and Copywriter at HSBC, where he has worked since 2018. He has a strong background in digital copywriting across various sectors and previously served as Lead Copywriter at Lloyds Banking Group for seven years.
Work at HSBC
Ken Jones has been serving as a Senior Content Strategist and Copywriter at HSBC since 2018. In this role, he focuses on developing content strategies that align with the bank's objectives. His work involves creating and managing digital content that enhances customer engagement and supports the bank's digital initiatives. Based in London, United Kingdom, he has contributed to various projects aimed at improving the overall customer experience through effective communication.
Previous Experience at Lloyds Banking Group
Before joining HSBC, Ken Jones worked at Lloyds Banking Group as a Lead Copywriter from 2010 to 2017. During his tenure, he played a key role in managing a team of 27 digital copywriters. His leadership was instrumental during the bank's digital transformation, where he oversaw the creation of digital content across multiple platforms. This experience provided him with a solid foundation in developing content strategies tailored to the financial services sector.
Education and Expertise
Ken Jones possesses expertise in Agile methodologies and is proficient in various tools including JIRA, Visio, TeamSite, and Django. His skill set enables him to effectively manage content projects and collaborate with cross-functional teams. His background in digital copywriting spans multiple sectors, allowing him to adapt his writing style to meet the needs of diverse audiences.
Diverse Industry Experience
Ken Jones has extensive experience in digital copywriting across various sectors, including financial services, automotive, communications, travel, FMCG, government, and not-for-profit. This broad industry exposure equips him with a unique perspective on content creation, allowing him to craft messages that resonate with different target audiences while adhering to industry standards.