Kynu Kang
About Kynu Kang
Kynu Kang serves as the Senior Vice President of Marketing at HSBC, bringing over 15 years of experience in both B2C and B2B marketing strategies across various international markets. With a strong background in integrated communications and consumer insights, Kang has held several key positions in prominent organizations, including Kotak Mahindra Bank and Hindustan Unilever Ltd.
Work at HSBC
Kynu Kang currently holds the position of Senior Vice President Marketing at HSBC, a role she has occupied since 2023 in Mumbai, Maharashtra, India. Prior to this, she served as Senior Manager Global Customer Insights - Retail Banking since 2022 in the London Area, United Kingdom. Kang has extensive experience within HSBC, having previously worked as AVP - B2B Marketing in Commercial Banking from 2009 to 2013, and as VP - Brand Strategy, Customer Insights & Product Marketing from 2013 to 2020, both in Mumbai. Additionally, she was Senior Manager Consumer Insights for HSBC Insurance from 2020 to 2022 in Hong Kong SAR.
Education and Expertise
Kynu Kang studied at Nirma Institute of Management, where she gained foundational knowledge in marketing and business management. She possesses expertise in both B2C and B2B marketing strategies, which she has applied throughout her career. Her professional background includes a strong focus on integrated communications and consumer insights, enabling her to develop effective marketing campaigns across various sectors.
Background
Kynu Kang began her career in marketing at Cafe Coffee Day as a Senior Executive Marketing from 2004 to 2005 in Mumbai, India. She then transitioned to Kotak Mahindra Bank, where she worked as Manager-Marketing Communications from 2005 to 2007. Following this, she held the position of Brand Manager at Hindustan Unilever Ltd. from 2007 to 2009. Kang's diverse career path has provided her with a wealth of experience in different marketing roles and industries.
Achievements
Throughout her career, Kynu Kang has demonstrated a commitment to diversity and inclusion within the workplace. She has also actively supported sustainability initiatives, reflecting her dedication to responsible business practices. Her international marketing experience spans diverse markets, including significant roles in Singapore and London, contributing to her comprehensive understanding of global marketing dynamics.