Lady Reisya
About Lady Reisya
Lady Reisya is an Associate Manager in Marketing Campaign for the Cards Portfolio and Partnership at HSBC, where she has worked since 2022. With a background in marketing campaign management and experience in social media and digital marketing strategies, she has held various roles at HSBC and briefly worked at the Ministry of Foreign Affairs in Indonesia.
Work at HSBC
Lady Reisya has held multiple positions at HSBC, demonstrating a steady progression in her career within the organization. She started as Staff Marketing Campaign Management from 2016 to 2018, where she gained foundational experience in marketing strategies. She then advanced to the role of SPV Marketing Campaign Management from 2018 to 2020, focusing on retail banking and wealth management. Following this, she served as Officer Marketing Campaign Management from 2020 to 2022. Currently, she is the Associate Manager for Marketing Campaign, specifically overseeing the Cards Portfolio and Partnership since 2022.
Education and Expertise
Lady Reisya earned her Bachelor's degree from the University of Indonesia, completing her studies from 2011 to 2016. Her academic background provides a solid foundation for her career in marketing. She specializes in social media and digital marketing strategies, with a strong emphasis on media buying and KOL management within the financial services sector. This expertise supports her role in managing marketing campaigns effectively.
Background
Before her extensive tenure at HSBC, Lady Reisya briefly worked at the Ministry of Foreign Affairs, Republic of Indonesia, in 2016. During her two-month stint in the Greater Jakarta Area, she was involved in general affairs, which contributed to her understanding of organizational operations. Her career trajectory has been primarily focused on marketing within the financial services industry.
Achievements in Marketing Campaign Management
Throughout her career at HSBC, Lady Reisya has developed extensive experience in managing marketing campaigns, particularly for the cards portfolio. Her roles have involved strategic planning and execution of marketing initiatives that align with the bank's objectives. Her focus on social media and digital marketing has been instrumental in enhancing campaign effectiveness and engagement.