Laura Hall
About Laura Hall
Laura Hall is an Integrated Marketing Communications Manager at HSBC, with a background in marketing roles across various companies including Thames Water and British Gas Business. She specializes in customer acquisition and retention strategies and holds a CIM qualification.
Work at HSBC
Laura Hall has been serving as the Integrated Marketing Communications Manager at HSBC since 2018. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement and brand visibility. Her responsibilities include managing integrated marketing campaigns and ensuring alignment with HSBC's overall business objectives. Hall's experience in financial services marketing contributes to her effectiveness in this position.
Previous Experience in Marketing
Before her tenure at HSBC, Laura Hall held several marketing positions. She worked at Thames Water as a Graduate Management Trainee from 2011 to 2014, where she gained foundational experience in the industry. Following this, she served as the Acquisition Marketing Manager at British Gas Business from 2014 to 2016 and then as Marketing Manager at Tonik Energy from 2016 to 2018. Additionally, she briefly worked as Head of Marketing at OneSelect in 2018.
Education and Expertise
Laura Hall studied at Aston University, where she earned a BSc (Hons) in Marketing from 2007 to 2011. She possesses a Chartered Institute of Marketing (CIM) qualification, which underscores her professional expertise in marketing. Hall specializes in customer acquisition and retention strategies, utilizing various channels such as digital, web, content, social media, email, direct mail, and events.
Background in Communications
Laura Hall began her career in communications as a PR & Communications Executive at Xerox from 2009 to 2010. This role provided her with essential skills in public relations and communications, which she has leveraged throughout her marketing career. Her experience spans both business-to-consumer (B2C) and business-to-business (B2B) marketing, enabling her to manage the performance of financial services products effectively.