Linda Chua
About Linda Chua
Linda Chua serves as the Vice President of Sales Performance & Incentives Management at HSBC in Singapore, where she has worked since 2019. She leads a team responsible for managing incentive programs and aligns them with business strategies to enhance sales performance.
Work at HSBC
Linda Chua holds the position of Vice President in Sales Performance & Incentives Management within the WPB COO division at HSBC. She has been with the company since 2019, operating from Singapore for a duration of five years. In her role, she develops incentive scorecards that align with business plans to enhance service and sales strategies. Linda also leads a team of three analysts, overseeing the incentive cycle for both the Retail and Wealth business sectors within HSBC Singapore Ltd.
Education and Expertise
Linda Chua earned her Bachelor's degree in Accounting and Finance from the University of London, where she studied from 2001 to 2004. This educational background provides her with a solid foundation in financial principles, which she applies in her current role at HSBC. Her expertise includes managing variable compensation programs and supporting annual forecasting and goal-setting activities.
Leadership and Team Management
In her capacity as Vice President, Linda Chua leads a team of three analysts responsible for managing the incentive cycle. Her leadership extends to facilitating the Country Incentive Forum, where she supports inputs into key governance forums. Additionally, she collaborates closely with the Senior Vice President and Chief Administrative Officer on the governance and development of Incentive Management for WPB.
Governance and Strategic Support
Linda Chua plays a significant role in the governance of incentive management within HSBC's WPB division. She has ownership over variable compensation programs and provides strategic support to the Head of WPB/COO/CAO in annual forecasting and goal-setting activities. Her contributions ensure that the incentive structures align with the overall business objectives.