Lisa Wang
About Lisa Wang
Lisa Wang is a Digital Trading Manager at HSBC, with over a decade of experience in digital marketing. She has held various roles in companies such as Clarks, Hays, and C&A, specializing in areas like PPC, display advertising, and Conversion Rate Optimization.
Current Role at HSBC
Lisa Wang serves as a Digital Trading Manager at HSBC, a position she has held since 2022. In this role, she focuses on enhancing digital trading strategies and optimizing user experiences within the financial services sector. Her responsibilities include leveraging her expertise in digital marketing to drive effective trading initiatives.
Previous Experience at Clarks
Lisa Wang has held multiple roles at Clarks, including Greater China Digital Manager from 2012 to 2014 and Global Paid Social Associate for four months in 2017. During her tenure, she managed digital marketing strategies for the Asia Pacific region and contributed to social media campaigns, enhancing brand visibility and engagement.
Experience at Hays
Lisa Wang worked at Hays in various capacities, including Web Manager from 2020 to 2021 and Web Product Manager from 2021 to 2022. In these roles, she focused on web analytics and content management systems, improving online presence and user engagement for the organization.
Educational Background
Lisa Wang studied Business Administration at Staffordshire University, earning a Bachelor's degree from 2003 to 2007. Additionally, she attended Shanghai Normal University, where she also achieved a Bachelor's degree in Business Administration, further enhancing her knowledge and skills in the field.
Digital Marketing Expertise
Lisa Wang possesses strong skills in PPC and display advertising, which are integral to her digital marketing strategies. She has over a decade of experience in digital marketing, with a focus on Conversion Rate Optimization (CRO) and user experience (UX), contributing to increased digital sales and improved user interactions.