Lorna Morrison
About Lorna Morrison
Lorna Morrison serves as the Head of Product Development & Originations for Global Cards & Loans at HSBC, where she has worked since 2020. She has a robust background in customer analytics and extensive experience in managing business divisions, having held various senior roles at HSBC and other financial institutions.
Current Role at HSBC
Lorna Morrison currently holds the position of Head of Product Development & Originations for Global Cards & Loans at HSBC. She has been in this role since 2020, contributing to the development and management of card and loan products. In her current position, she has full P&L responsibility, overseeing financial performance and strategic direction for the division. Her experience in this role builds on her extensive background in product development and customer insight.
Previous Experience at HSBC
Lorna Morrison has had multiple roles at HSBC, showcasing her expertise in product management and customer development. She served as Head of Cards & Loans for the EMEA region from 2015 to 2020, and prior to that, she was a Senior Regional Business Manager from 2010 to 2014 in Hong Kong. Earlier in her career at HSBC, she worked as Senior Manager in Product & Customer Development from 2007 to 2010 in Sydney, Australia, and as Head of Card Benefits & Infrastructure from 2014 to 2015 in Hong Kong.
Experience at Lloyds TSB
Before joining HSBC, Lorna Morrison worked at Lloyds TSB as Senior Manager in Proposition Development from 2004 to 2007 in London, United Kingdom. In this role, she focused on developing propositions that meet customer needs and enhance the bank's product offerings. Her tenure at Lloyds TSB contributed to her extensive knowledge in financial services and product strategy.
Background in Customer Analytics
Lorna Morrison has a strong background in customer analytics and insight, which has been integral to her roles in product development and management. This expertise allows her to understand customer behavior and preferences, informing product strategies and enhancing customer satisfaction across various financial products.
Education and Expertise
Lorna Morrison studied at Strathclyde University, where she earned a Bachelor of Arts (BA) in Marketing from 1984 to 1988. Her educational background in marketing complements her extensive professional experience in product development, customer management, and analytics, equipping her with the skills necessary for her leadership roles in the financial sector.