Madeleine Ler
About Madeleine Ler
Madeleine Ler serves as the Head of Bancassurance at HSBC in Singapore, a position she has held since 2021. She has extensive experience in the banking sector, having previously worked in various roles at United Overseas Bank (UOB) and RHB Banking Group.
Current Role at HSBC
Madeleine Ler serves as the Head of Bancassurance at HSBC, a position she has held since 2021. In this role, she oversees the development and management of bancassurance products, focusing on integrating banking and insurance services to enhance customer offerings. Her leadership is instrumental in driving the bancassurance strategy within the organization.
Previous Experience at UOB
Prior to her current role, Madeleine Ler held several positions at United Overseas Bank Limited (UOB). She was the Head of Bancassurance Products from 2015 to 2019, where she managed the bancassurance portfolio. She also served as Group Bancassurance, Product Management from 2020 to 2021, and as Head of Sales Performance Management from 2011 to 2014. Her career at UOB began as an Account Relationship Manager in 1998, followed by roles as Branch Manager and Invest Planner.
Experience at RHB Banking Group
Madeleine Ler worked at RHB Banking Group as Head of Consumer Products from 2008 to 2011. In this capacity, she was responsible for the development and management of consumer banking products, contributing to the bank's growth in the consumer segment.
Role at Merrill Lynch
Madeleine Ler was employed at Merrill Lynch as Vice President from 2006 to 2008. In this role, she focused on client management and financial services, leveraging her expertise in banking and finance to enhance client relationships and service offerings.
Education and Expertise
Madeleine Ler studied at the National University of Singapore, where she earned a Bachelor of Arts (B.A.) in Statistics from 1994 to 1997. Her educational background in statistics provides her with a strong analytical foundation, which supports her roles in product management and strategy within the banking and insurance sectors.