Marie Stéphanie Potmans
About Marie Stéphanie Potmans
Marie Stéphanie Potmans is a Market Research Analyst specializing in Customer Experience and Insights at HSBC in the Paris Area, France, where she has worked since 2019. She has a diverse background in market research and project management, with previous roles at SFR, Kantar Millward Brown, and MetrixLab.
Work at HSBC
Marie Stéphanie Potmans has been employed at HSBC since 2019 as a Market Research Analyst focusing on Customer Experience and Insights. Based in the Paris Area, France, she manages Customer Experience surveys as part of a global assignment. Potmans plays a key role in promoting the 'Voice of the Customer' initiative within the Retail Banking and Wealth Management (RBWM) department. Her responsibilities include organizing projects with internal stakeholders and suppliers to enhance customer insights, delivering impactful insights, and advising on action plans for customer experience improvements.
Education and Expertise
Marie Stéphanie Potmans holds multiple degrees in management and marketing. She studied at Facultés universitaires 'Notre-Dame de la Paix', where she achieved a Master 2 in Management from 2002 to 2007. Additionally, she completed a Master 2 in Marketing & Strategy at Université Paris Dauphine-PSL from 2009 to 2010. Potmans also attended the EF Executive Language Institute, where she spent a year abroad in Boston, USA, and Munich, Germany, from 2007 to 2008. Her educational background supports her expertise in market research and customer experience.
Previous Experience in Market Research
Before joining HSBC, Marie Stéphanie Potmans gained extensive experience in market research roles. She worked at Kantar Millward Brown as a Senior Market Research Executive from 2011 to 2017, focusing on international data analysis and insights. Prior to that, she was a Research Manager at MetrixLab for 11 months in 2017, handling international surveys and data analysis. Potmans began her career in market research as a Junior Market Research Executive at SFR from 2010 to 2011, where she conducted BtoC and BtoB surveys. She later served as a Senior Project Manager at SFR in 2018, concentrating on customer experience and digital initiatives.