Mathieu Gauchet
About Mathieu Gauchet
Mathieu Gauchet is a Senior Marketing Manager at HSBC in Mexico, where he has worked since 2021. He has extensive experience in digital marketing, having held various leadership roles at companies such as Mindshare, Initiative, and Carat.
Work at HSBC
Mathieu Gauchet has been serving as a Senior Marketing Manager at HSBC since 2021. In this role, he focuses on developing and implementing marketing strategies tailored to the financial services sector. His position involves overseeing various marketing initiatives aimed at enhancing brand visibility and customer engagement in Mexico.
Previous Experience in Marketing
Before joining HSBC, Mathieu Gauchet held several significant positions in the marketing industry. He worked as a Director de Performance at Mindshare from 2015 to 2017, where he managed performance marketing strategies. He then served as Client Service Director at Initiative from 2018 to 2021, followed by a role as Digital Lead at Mindshare Mexico for a year. His career also includes a position as Gerente de Marketing at Netshoes from 2013 to 2015.
Education and Expertise
Mathieu Gauchet holds a Master's degree in Mercadotecnia from ESC Tours Poitiers, where he studied from 2001 to 2005. He also completed a Master's in Administración de Empresas at UAM Madrid in 2004. His expertise includes developing performance strategies using platforms such as Adwords, DSP, and Facebook, as well as a deep understanding of digital media buying, including display advertising and search marketing.
Background in Digital Marketing
Mathieu Gauchet has extensive experience in digital marketing, having worked in various roles across multiple companies. He was a Sales Executive at Yahoo! from 2008 to 2010 and held several positions at Carat, including Director de Estrategias Digitales and Director de Cuentas Regionales. His background encompasses a specialization in e-commerce and digital strategies, leveraging years of experience in digital performance media.