Michelle Le Goff
About Michelle Le Goff
Michelle Le Goff is a Senior Digital Product Manager at HSBC with over a decade of experience in digital transformation and customer-centric design. She has held various roles in prominent financial institutions, focusing on maximizing product performance through rigorous measurement and innovation.
Current Role at HSBC
Michelle Le Goff serves as the Senior Digital Product Manager for Global Liquidity and Cash Management (GLCM) at HSBC. She has held this position since 2019, contributing to the bank's digital transformation initiatives in London. In her role, she focuses on maximizing product performance by rigorously measuring impact against defined metrics and KPIs. Her expertise in agile methodologies and customer-centric design supports HSBC's objectives in enhancing digital product offerings.
Previous Experience in Financial Services
Prior to her current role, Michelle Le Goff accumulated extensive experience in the financial services sector. She worked at BlackRock in various capacities, including eBusiness Channel Manager from 2008 to 2011 and VP, Digital Relationship Manager for Strategic Projects from 2012 to 2016. Additionally, she held positions at Neuberger Berman as Digital Marketing Lead, International, and at Carmignac as Digital Project Manager. Her diverse roles have equipped her with a strong foundation in digital product management and marketing.
Educational Background
Michelle Le Goff studied at Curtin University, where she earned a Master of Business with a focus on E-Commerce/Electronic Commerce from 2001 to 2003. Prior to that, she attended Charles Sturt University, achieving a Bachelor of Business in Marketing and Advertising from 1997 to 1999. Her educational background supports her expertise in digital transformation and customer-focused product development.
Specialization in Digital Transformation
With over a decade of experience, Michelle Le Goff specializes in driving digital transformation through agile methodologies and customer-centric design. She is known for creating personalized digital experiences that adapt to client needs. Her ability to partner cross-functionally with senior stakeholders globally has been instrumental in driving innovation within the organizations she has worked for.
Career Progression in Digital Product Management
Michelle Le Goff's career in digital product management began at Bank of East Asia as an E-business Product Officer from 2001 to 2005. She then progressed through various roles, including Marketing and Channel Manager at Standard Chartered Bank and Product Manager at A.A.Advisors, ABN AMRO. This progression highlights her commitment to enhancing digital strategies and product offerings across different financial institutions.