Monica Chung
About Monica Chung
Monica Chung serves as the Marketing Director for Emerging Affluent at 香港匯豐銀行, where she has worked since 2019. She has contributed to various initiatives, including the Finfit program, and has extensive experience in marketing and business development within the banking sector.
Work at HSBC
Monica Chung currently serves as the Marketing Director for Emerging Affluent at 香港匯豐銀行, a position she has held since 2019. In this role, she focuses on marketing strategies tailored for emerging affluent clients within the bank's Asia Market Hub. Prior to her current role, she worked as a Senior Marketing Manager from 2016 to 2019 and as a Marketing Manager from 2013 to 2016. During her tenure, she played a significant role in the launch and promotion of HSBC One, a digital wealth management platform, and developed the Millennials Strategy aimed at engaging younger customers.
Previous Experience at Citigroup
Before joining 香港匯豐銀行, Monica Chung worked at 花旗集團 as an Assistant Vice President in Insurance Business Development from 2008 to 2013. In this role, she contributed to various initiatives aimed at enhancing the insurance offerings of the bank. Her experience at Citigroup provided her with a strong foundation in financial services marketing.
Education and Expertise
Monica Chung studied at Maryknoll Convent School and later attended the Hong Kong University of Science and Technology - School of Business and Management, where she achieved a degree in Marketing & Management. Her educational background equips her with the necessary skills and knowledge to excel in her marketing roles within the financial services sector.
Contributions to Financial Literacy Initiatives
Monica Chung has contributed to the Finfit initiative, which aims to enhance financial fitness and literacy among emerging affluent clients. This initiative reflects her commitment to improving financial understanding and access for a demographic that is increasingly important in the financial services landscape.