Nadia Younus
About Nadia Younus
Nadia Younus is a Senior Digital Analytics Manager at HSBC, with extensive experience in web analytics and digital performance across various industries. She has held multiple consulting roles at notable companies, including Vodafone, Samsung, and Barclays, and possesses strong skills in Adobe products and Google Analytics.
Current Role at HSBC
Nadia Younus currently serves as a Senior Digital Analytics Manager at HSBC, a position she has held since 2019. In this role, she focuses on leveraging digital analytics to drive business insights and optimize digital performance. Her responsibilities include analyzing data trends, developing strategies for digital engagement, and enhancing user experience across HSBC's digital platforms.
Previous Experience in Digital Analytics
Nadia has a diverse background in digital analytics, having worked with several prominent organizations. She served as a Digital Performance Specialist at HSBC from 2018 to 2019. Prior to that, she held roles as a Web Analytics Consultant at various companies, including Starcom MediaVest Group for Samsung, British Telecom, and BlackRock. Her experience spans multiple sectors, showcasing her adaptability and expertise in web analytics.
Education and Qualifications
Nadia Younus studied at the University of Surrey, where she earned a BSc in Computing & IT from 1999 to 2002 and an MSc in Information Systems from 2002 to 2003. Additionally, she completed a plumbing course at The Builder Training Centre, a City & Guilds Approved Centre, in 2016. This educational background provides her with a solid foundation in both technical and analytical skills.
Technical Skills and Expertise
Nadia possesses strong technical skills in various analytics tools, particularly Adobe products such as SiteCatalyst, Ad-hoc, and Report Builder. She is also proficient in Optimizely and Google Analytics. Her expertise extends to creating automated Excel dashboards that are visually appealing and insightful for business objectives. She conducts tailored 'How to' sessions on Adobe Experience Cloud, enhancing the knowledge of her colleagues and clients.
Career Timeline
Nadia's career in digital analytics spans over a decade, with significant roles at various organizations. She began her career at British Telecom as a Web Analyst in 2008. Over the years, she has worked at companies like Vodafone, Barclays, and The Telegraph, accumulating a wealth of experience in web analytics and digital optimization. Her career trajectory reflects a commitment to continuous learning and professional growth in the field.